The film's victory reveals a new way of experiencing motorsports.
20/03/2026 - 4 minutes of read
The 98th Academy Awards ceremony, held in Hollywood last Sunday, brought an important moment for motorsports. Nominated in four categories, the film F1 won the award for Best Sound and drew attention for how well it captured the experience of a Grand Prix.
More than just technical recognition, the award signals a shift in how the sport is presented. Motor racing, historically linked to speed and precision, is now also being perceived for the sensory experience it delivers.
When sound ceases to be a detail
Co-produced by seven-time champion Lewis Hamilton, the film stands out precisely for the fidelity with which it recreates the sounds of the racetracks. The roar of the engines, the dynamics of the pits, the harmony of the curves. Everything was designed to bring the viewer closer to reality.
Starring Brad Pitt and Damon Idris, the project had direct access to the world of Formula 1. Teams, drivers, and behind-the-scenes personnel participated in the process, which raised the level of authenticity to a level rarely seen in cinema.
Brad Pitt himself highlighted Hamilton's role in this attention to detail. On several occasions, he was the one who brought precision to what was being built, adjusting everything from nuances of sound to the correct reading of each section of the track.
From watching to living
The impact of "F1" goes beyond the big screen. It reflects a clear shift in audience behavior. Today, simply watching isn't enough. There's a growing desire to live the experience.
This is where Driveness connects with this movement. The brand's proposition is precisely to transform motorsport into something experienced in its essence, not just observed.
The Driveness Italy experience perfectly embodies this idea. By exploring the birthplace of motorsport, participants gain access to iconic circuits, high-performance cars, and a route designed for those seeking depth, not superficiality.
When experience takes on another dimension.
Felipe Massa presence throughout the journey completely changes the dynamics of the experience. It's not just about proximity, but about sharing motorsport with someone who has lived Formula 1 for most of his racing career.
This type of access transforms the relationship with the sport. From something admired from afar, it becomes something experienced directly and memorably.
A change that has already begun
While productions like Battle After Battle stand out as big winners at the awards, "F1" leaves a different legacy. It points to a new way of connecting with motorsport.
What was once only seen can now be felt. And, increasingly, experienced.
Ultimately, this victory speaks less about a film and more about a transformation. Motorsport remains a spectacle, but it also becomes an experience.
And for those who want to go beyond the screen, that path already exists. Discover Driveness Italy and experience motorsport from the inside.
