Felipe Massa – Driveness Experience

FROM OCTOBER 23 TO 31, 2026

DRIVENESS ITÁLIA

BY
Felipe Massa

Experience the scenes that defined his career, the behind-the-scenes world of motorsports, and the passion that marked his journey on the track.

For those who understand that life is only one

Driveness Italia is a carefully crafted experience for an audience that understands exclusivity as a lifestyle. Motorsport in Italy transcends tradition: it's intertwined with the very soul of the country. For over a century, speed, design, and elegance have formed a legacy that pulsates in the streets, where each automobile becomes a work of art in motion, reflecting the timeless aesthetic of Italian style.

The pleasure
of the journey

This essence is revealed even more intensely when we travel through the country along its cinematic roads, surrounded by landscapes that seem hand-sculpted and flavors that define world-class gastronomy. Each destination, each dish, and each horizon reaffirm why Italy remains an undeniable symbol of pleasure, culture, and authenticity.

Felipe Massa, Driveness Ambassador

An experience that only someone who has lived Formula 1 from the inside can lead. F1 World Championship runner-up and former Ferrari driver, Felipe Massa is an absolute reference in performance, precision, and excellence. More than an ambassador, Massa is the heart of the project. He curates the trip with his unique vision of speed and emotion, participating in exclusive moments and sharing, throughout the itinerary, the essence of someone who has transformed driving into an art.

For those who understand that life is only one

Driveness Italia is a carefully crafted experience for an audience that understands exclusivity as a lifestyle. Motorsport in Italy transcends tradition: it's intertwined with the very soul of the country. For over a century, speed, design, and elegance have formed a legacy that pulsates in the streets, where each automobile becomes a work of art in motion, reflecting the timeless aesthetic of Italian style.

The pleasure of the journey

This essence is revealed even more intensely when we travel through the country along its cinematic roads, surrounded by landscapes that seem hand-sculpted and flavors that define world-class gastronomy. Each destination, each dish, and each horizon reaffirm why Italy remains an undeniable symbol of pleasure, culture, and authenticity.

Felipe Massa, Driveness Ambassador

Adrenaline with purpose. An experience that only someone who has lived Formula 1 from the inside can lead. F1 World Championship runner-up and former Ferrari driver, Felipe Massa is an absolute reference in performance, precision, and excellence. More than an ambassador, Massa is the heart of the project. He curates the trip with his unique vision of speed and emotion, participating in exclusive moments and sharing, throughout the itinerary, the essence of someone who has transformed driving into an art.

Exclusivity, performance,
and sophistication on four wheels

Explore the Italian landscape in an automotive experience elevated to the extraordinary.

Exclusivity, performance,
and sophistication on four wheels

Explore the Italian landscape in an automotive experience elevated to the extraordinary.

Modena

The Modena region in Emilia-Romagna is a vibrant center of history, gastronomy, and automotive excellence.

Riva Del Garda

A charming town at the northernmost point of Lake Garda, a stunning landscape that blends the lake's waters with the Alpine mountains.

Monza

World-famous for hosting the Formula 1 circuit affectionately nicknamed
"The temple of speed."

Milão

A vibrant center for fashion, design, finance, and culture, offering a blend of luxury, art, and pulsating modernity.

A journey beyond your imagination:

An original itinerary through Italy that combines extreme performance, refined lifestyle, and experiences reserved for a select few.

Impressive
machines and unique settings.

Racetracks and iconic roads.

Authentic
Italian gastronomic experiences.

Unique and surprising hospitality.

Adrenaline and excitement with comfort and safety.

High Performance Cars

Experience driving some of the most exclusive cars in the world on internationally renowned race tracks. Amidst striking landscapes and scenic roads, each journey takes place aboard elite vehicles, true works of art on wheels.

Lamborghini Temerário

EXPERIENCE ITALY BY FELIPE MASSA

Ferrari 12Cilindri

EXPERIENCE ITALY BY FELIPE MASSA

Ferrari SF90

EXPERIENCE ITALY BY FELIPE MASSA

⁠Ferrari Roma Spider

EXPERIENCE ITALY BY FELIPE MASSA

Ferrari F8 Tributo

EXPERIENCE ITALY BY FELIPE MASSA

Ferrari Purosangue

EXPERIENCE ITALY BY FELIPE MASSA

Lamborghini Revuelto

EXPERIENCE ITALY BY FELIPE MASSA

⁠Maserati MC20 Cielo

EXPERIENCE ITALY BY FELIPE MASSA

⁠Lamborghini Huracan Spider

EXPERIENCE ITALY BY FELIPE MASSA

Lamborghini Temeraire

EXPERIENCE ITALY BY FELIPE MASSA

Ferrari 12Cilindri

EXPERIENCE ITALY BY FELIPE MASSA

Ferrari SF90

EXPERIENCE ITALY BY FELIPE MASSA

Ferrari Roma Spider

EXPERIENCE ITALY BY FELIPE MASSA

Ferrari F8 Tributo

EXPERIENCE ITALY BY FELIPE MASSA

Ferrari Purosangue

EXPERIENCE ITALY BY FELIPE MASSA

⁠Lamborghini Revuelto

EXPERIENCE ITALY BY FELIPE MASSA

Maserati MC20 Cielo

EXPERIENCE ITALY BY FELIPE MASSA

⁠Lamborghini Huracan Evo Spider

EXPERIENCE ITALY BY FELIPE MASSA

Truly unique
moments can't wait!

Spaces are intentionally limited to preserve your experience, ensuring that every detail is unique and personalized. If this journey resonates with your lifestyle, it's time to take the next step.

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