Driveness in Forbes - when the market recognizes a unique experience
26/05/2026 - 4-minute read
Luxury automotive travel has gone from being a niche market to a rapidly expanding global market.
In an article published by Forbes Brasil, the Driveness emerges as part of this movement that unites motorsports, hospitality, and lifestyle in exclusive itineraries around the world.
The growth of this segment reveals a new perception of contemporary luxury: less about owning and more about accessing unique moments, authentic connections, and experiences impossible to replicate.
It is in this context that Driveness has been building its trajectory.
Among legendary racetracks, historic roads and iconic destinations, each journey is designed to bring together performance, curation, and encounters that only happen within this universe.
"More than just driving extraordinary cars, we create experiences that connect people, destinations, and stories that last forever."
Forbes also highlights how this market is attracting a new type of customer. According to the article, these are people who see the automobile not only as a status symbol, but as a gateway to memorable experiences.
Alongside names such Felipe Massa , the Driveness strengthens its presence within a global automotive culture that combines exclusivity, accessibility, and a passion for cars in its most authentic form.
More than a trend, premium automotive tourism has become a new way to experience luxury. Whether through the open road, the connections, or the stories built along the way.
