Driveness Italia by Felipe Massa was featured on CNN Viagem & Gastronomia, which introduced the public to the concept of an exclusive journey created for a select group of participants.
Driveness Italia by Felipe Massa was featured on CNN Viagem & Gastronomia, which introduced the public to the concept of an exclusive journey created for a select group of participants.
The report addresses the evolving concept of luxury, which is increasingly associated with access and personalized experiences. It presents Driveness as a company that goes beyond traditional tourism by creating journeys designed to offer experiences not typically available to the general public.
Spanning nine days, the experience traverses Italy’s iconic Motor Valley, bringing together supercars, high-end hotels, award-winning cuisine, and visits to some of the key symbols of global automotive culture.
Highlights include exclusive experiences within the worlds of Ferrari, Pagani, and Monza, as well as Felipe Massa’s active participation in curating and leading the trip.
"Parte da minha história foi contruída na Itália. Poder abrir essas portas é muito gratificante." - Felipe Massa para a CNN Viagem & Gastronomia.
The article also highlights that few spots remain available, reinforcing the growing interest in experiences that combine motorsports, hospitality, culture, and exclusive access.
For Driveness founder Gustavo Zschaber, the true differentiator lies precisely in what cannot simply be purchased. More than just a trip, the aim is to offer access to the moments, people, and behind-the-scenes experiences that make each journey unique.
CNN’s recognition reinforces Driveness’s position as a benchmark in creating high-end automotive experiences, connecting passion, exclusivity, and stories that endure long after the drive.
